Sabre Corporation New Partners with Premier Inn to Enhance Global Travel Booking Experience

Friday, October 25, 2024

Sabre Corporation, a prominent provider of software and technology solutions for the global travel sector, has entered into a new distribution partnership with Premier Inn, the UK’s most extensive hotel chain. This collaboration ensures that Premier Inn’s vast array of accommodations, featuring over 900 locations and more than 85,000 rooms throughout the UK and Ireland, along with 10,500 rooms in Germany, is now accessible via Sabre’s Global Distribution System (GDS).

This integration allows travel agents to efficiently book Premier Inn accommodations alongside other travel services on the same platform, simplifying the reservation process and improving the overall travel planning experience.

“This is another step in our ongoing efforts to enrich Sabre’s lodging content for our travel advisor partners,” said Chinmai Sharma, Global Head – Lodging, Ground & Sea at Sabre Travel Solutions. “Premier Inn is a well-known brand in the European market due to their quality, locations and traveller-friendly amenities. We are thrilled to bring their content directly onto our platform for our agency partners, especially at a time of strong hotel room demand in Europe.”

Sabre’s Content Services for Lodging platform reinforces its leadership in distributing hotel content by providing agencies with streamlined access to optimized accommodation details. Sabre’s strategy of blending traditional and modern content sources enables travel professionals to manage bookings effortlessly, while also enjoying the advantages of choice, clarity, and dynamic merchandising that Sabre’s platform offers.

Additionally, Sabre-connected travel agencies gain from advanced features like Lodging AI, empowered by Sabre Travel AI™. This technology uses machine learning to assess property features, travel segments, and client preferences to recommend the most suitable accommodation options, thereby increasing hotel bookings and delivering customized choices. This ensures Premier Inn’s offerings are effectively matched with travelers’ needs and trip specifics, enhancing booking rates.

“Our partnership with Sabre means we can significantly extend our reach and provide our guests with a greater choice of booking options,” said Joe Garrood, Chief Commercial Officer for Premier Inn. “Facilitated by DerbySoft’s technology, we have been able to integrate directly with Sabre’s lodging platform. This means we can ensure that our hotels are merchandised to the managed travel category in the best way possible, enabling our guests to experience the high standards of convenience, service and affordability that Premier Inn is known for.”

With a focus on advancing retail capabilities and enriching content, Sabre’s alliance with Premier Inn is crucial for providing tailored travel experiences. The seamless incorporation of Premier Inn’s offerings into Sabre’s adaptable API architecture facilitates enhanced hotel bookings tailored to diverse travel tastes, aiding Sabre’s mission to consolidate all travel components into a singular, easily navigable platform.

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